So if there was a better time to invest in the cannabis industry, it must be now. There is always a little challenge in creating an effective marketing plan if you want to create a business focused on the cannabis industry, and this article will tackle that.
Ways to Build a Powerful Cannabis Marketing Plan
- Understand the legality of cannabis in your jurisdiction
The law of your country or state may mean that the cannabis trade is or will be legalized. However, that does not give you an express license to market your cannabis business in any way you want. You may have trouble physically promoting your cannabis business in specific locations using roads such as billboards or billboards.
You can benefit enormously by hiring a cannabis marketing agency or attorney to run your marketing campaigns in such cases. Otherwise, your next best way would be to move all your marketing campaigns to a digital platform.
- Use the best marketing methods.
You can market your cannabis business using a variety of methods. These techniques generally fall within offline marketing and digital marketing.
Offline Marketing Methods
Mouth to mouth
It may be the most traditional marketing method and is still one of the most effective. Word of mouth works wonders, as you may already know people in your family or circle of friends who might be using cannabis products. The best thing about word of mouth is free, which makes it ideal for cannabis-related startups.
Billboards & Posters
Unlike word of mouth, billboards and posters are priced, and these vary depending on where the ads are displayed. The agreement consists of weighing the costs against the expected coverage. Most billboards and billboards target local regions.
But in densely populated areas, one square kilometer can translate into thousands of potential customers. As mentioned above, you should also familiarize yourself with the law on cannabis-related billboards or billboards in the region.
Digital Marketing Methods
Search Engine Marketing (SEO)
SEO is the most effective digital marketing strategy for cannabis businesses (SEO). It involves targeting keywords related to your cannabis business for search engine web crawlers.
There are several ways to implement your cannabis SEO marketing. You can use cannabis SEO backlinks, link your website content to other sites or vice versa. To enhance the credibility of your cannabis website, always make sure to link only to reputable websites.
Another practical SEO strategy you can implement is to use local SEO to target potential customers in your city or region. You can achieve this through your website on Google My Business or by mentioning cannabis-targeted directories like WeedMaps. That way, your business will be visible on Google Maps so that your customers can easily find it. You can also implement local SEO by optimizing for long-term geographic-specific keywords.
Social media marketing
Social media has made it extremely simple for anyone to create a group or page and begin networking. What sets social media marketing apart from most other digital media marketing techniques is completely free. Even for paid ads, rates are usually significantly lower where the general public will see them.
However, keep in mind that different social media platforms have guidelines on the content you can post on their websites. Therefore, always find out in advance whether you can promote the cannabis business on the platform or not. Platforms like Breakaway at WeedLife are a great place to start. Consider reaching out to social media influencers as well.
Social Media Marketing for Your New Cannabis Business
Examples of influencers who can help market your cannabis business include;
- BigMike
- Dull DM
- John berfelo
- Koala puffs
- Mac Dizzle
- Snoop dogg
- Trippy treez
When choosing a social media influencer, choose one that targets your specific audience. At the very least, the influencer should have a page with a particular focus on cannabis marketing.
Email and SMS Marketing
Email and SMS marketing are frequently more effective than social media marketing because they primarily target people who have previously expressed interest in your products. They are usually previous clients. Email and SMS marketing are also great ways to encourage customer engagement so that you can build long-term relationships with existing customers.
For your SMS and email marketing efforts to be successful, you need to set up a platform where your customers can subscribe to notifications. That helps you focus on interested people to guide your marketing campaigns.
- Focus on value, not profit
Indeed, you do not do it for anything and money. However, the reason for the earnings shouldn’t be too obvious to your potential customers. Whether you’re running ads on your website or third-party platforms, make sure the focus is on user benefits.
For example, your audience needs to understand how they can benefit from buying cannabidiol ( CBD ) oil from your store. So the first step is to educate yourself on all of the potential benefits of CBD oil. So you can mention these benefits because they apply to your specific CBD products.
Marketing of cannabis and CBD products
Between these informative pieces, sprinkle methodical call-to-action links. That way, your content informs the reader while promoting your products seamlessly.
Marketing a cannabis company is not much different from undertaking other marketing campaigns. All you need to do is understand what the law says about cannabis-related ads in your location. After that, you can apply a marketing method that works best for you while ensuring that you focus on delivering value to your target audience.
Would you like to know more about the possibilities of promoting your new product on our portal? Let us know.
